Sony is pleased to announce the successful showcase at BroadcastAsia 2008 in Singapore and would like to thank you for your participation. More than 16,000 attendees (conference delegates, exhibitors and visitors) turned up during the 4-day event, with a total of 717 exhibiting companies and 9 group pavilions featured a wide spectrum of leading-edge digital technologies.
Riding on the theme “
High-Definition: The evolution continues”, Sony further strengthens its market leading HD line-up from acquisition through to display. Sony’s major showcase at BroadcastAsia this year includes the new
XDCAM™ HD 422 camcorder and deck to
HDV™ family with hybrid media flexibility and
XDCAM EX™ solid-state system and up to the newly announced F35
CineAlta™ camera systems.
Sony today introduced the new additions to its 
Designed to accompany the 
Sony is debuting in Asia its revolutionary new F35 digital cinematography camera system, which offers cinematographers a rich array of functionality, including a 35mm CCD image sensor, 10-bit full band-width RGB 4:4:4 recording and a PL mount.
At BroadcastAsia 2008, Sony is announcing the recent adoptions of XDCAM HD technology by various customers in diverse applications. Australian production companies Charter Broadcast and Digital Imagineers, as well as production company Video Channel from Hong Kong, are adopting the 
Cameras from Sony’s XDCAM HD and XDCAM EX range, have been utilized to meet the demands of some extremely challenging environmental elements; by Sydney’s multi-award winning production company for their latest large scale television mini-drama series.
In the high-pressure world of TV and movie production, it’s essential to find technologies that streamline the workflow and create new efficiencies. For Singapore-based company Blackmagic Design, Sony is delivering exactly the solution of sophisticated SRW-format VTR products that gives the company a powerful new competitive edge in local and international markets. 
The services of Sony’s Professional Solutions and Services Division were enlisted to help New Zealand’s largest pay-TV operator, SKY Network Television, design and construct its first-ever high definition studio.
Leading production companies and high-end content producers in the Asia Pacific region have embraced the 
