Sony is and has always been an innovator. From the introduction of the first transistor radio to the development of advanced and proven systems for almost every sector of society, Sony has always created something new by "Thinking Outside of the Box."

Sony has consistently demonstrated the ability to design and develop state-of-the-art systems to meet the needs of almost every user. Sony develops systems with exceptional features, high reliability, and with meticulous detail in design that customers demand and expect from Sony.

Sony will persistently innovate and unyieldingly pursue perfection in providing complete solutions to our customers. With technology advances and improvements driven by customer needs, Sony will lead the way into future generations. And with the introduction of each new system, Sony will conform to the IPELA three-pronged concept of reality, intelligence, and usability.