Asia Pacific, 1 October 2009 – Sony strengthens its range of home cinema projectors with the introduction of the affordable and high-performance BRAVIA VPL-HW15, a home projector that is suitable for a variety of users, ranging from the home cinema enthusiast to armchair sports fans and gaming fanatics.

“At Sony, we are always looking to innovate and upgrade our suite of home cinema projectors to ensure that we are offering our customers the very best in home cinema projection,” says Mr. Tsuyoshi Nagata, General Manager, Presentation Display Marketing Division, Broadcast and Professional Products Asia Pacific Company (a division of Sony Electronics Asia Pacific), “And thanks to the latest stunning innovations in display panel technologies and Sony‟s decades of video technology expertise, we can now offer a great cinematic experience at an extremely affordable price, right in the comfort of homes; making HD viewing available to a wider market than ever before.”

Building on Sony's highly successful model VPL-HW10, the BRAVIA VPL-HW15 brings Home Cinema to a new level of image quality for film lovers. Its attractive design, Full HD capability and affordable price make it ideal for a true in-home cinematic experience.

For VPL-HW15, Full HD resolution is now optimised, thanks to the 3SXRD technology where three 1920 x 1080 panels enable a consistent image quality across the entire screen. This technology also provides users with cinema-quality images by minimising the space between pixels for smooth and dot-less visuals. The liquid crystal cell of the SXRD provides faster responses which enhance the crispness and vividness of images, even for fast-paced content. With a contrast ratio of 60,000:1, Sony's Advanced Iris 3™ can bring out the detail in darker sequences and prevent bright scenes from looking washed out. Sony‟s Advanced Iris 3™ works like the human eye by responding dynamically to the level of light in each scene and always automatically selecting the optimum contrast.

The VPL-HW15‟s BRAVIA ENGINE 2 technology, which stems from Sony‟s experience in building televisions, also incorporates full digital signal processing technology to reproduce optimal, high resolution images from SD or HD signals. This further enhances the image quality, contrast ratio and noise reduction. The new VPL-HW15 is also equipped with the All Range Crisp Focus (ARC-F) lens which offers a 1.6x manual zoom and both vertical and horizontal adjustment with the Adjustable Lens Shift Function, simplifying projector set-up and helping users achieve a good picture in a variety of environments.

Users will also benefit from the Panel Alignment Function which automatically corrects any displaced panel at the projector‟s heart, in case of manipulation. BRAVIA Sync simplifies and enhances the home theatre experience. Through the control capabilities of HDMI (High Definition Multimedia Interface), the different devices synchronise with one another for intuitive operations such as One Touch Play.

“The VPL-HW15 is the latest addition to the Sony BRAVIA SXRD Home Cinema Projector range and demonstrates Sony‟s commitment to deliver HD-quality home cinema to the mass market,” said Mr. Nagata, “Its affordable price does not equal any compromise on quality. In fact, It is the very opposite. Now, almost everyone can enjoy a Full HD cinematic experience at a very attractive price.”

The BRAVIA VPL-HW15 home projector will be available in Asia Pacific from October 2009.