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18 January 2010
Sony Announces its First AVCHD Camcorder for Professional Content Creators

Asia Pacific, 7 January 2010 – Sony today unveiled the first product in its recently announced NXCAM family brand, the HXR-NX5P, which utilises the professional implementation of AVCHD technology to deliver seamless production workflow.

The entry level file-based camcorder uses both Memory Stick Pro Duo recording media and an optional HXR-FMU128 128GB Flash Memory Unit to offer professionals the very best in hybrid recording.

Along with the Memory Stick Pro Duo, users are also able to record content on SD/SDHC cards, ensuring compatibility with a wider range of consumer portable devices.

The HXR-NX5P is the first professional use camcorder by Sony to combine low-cost consumer memory cards with the latest AVCHD technology. AVCHD has been widely adopted in the consumer camcorder market and with further developments in non-linear editing tools and IT products, Sony has now created a professional offering designed to allow maximum versatility and cost-effective video production.

“There has been a high level of interest in NXCAM since the HXR-NX5P prototype was first previewed at InterBEE back in November,” said Mr. Isao Matsufune, Head of Network Systems Product Marketing, Broadcast and Content Creation Marketing, Sony Electronics Asia Pacific, “From listening closely to our customers, we feel now is the time to develop a strong AVCHD product line for professionals who want outstanding picture performance and unrivalled flexibility in the way they record and work with content.”

“The NXCAM family brand broadens Sony’s tapeless product range, which already includes XDCAM EX and XDCAM products utilizing SxS memory card and Professional Disc. This delivers more choice for our customers in aligning the right technology to meet their needs,” he added.

Featuring the latest innovations in lens and sensor design, the HXR-NX5P offers outstanding picture performance to professional markets such as event videography and corporate video production. Sony's newly designed G Lens provides excellent resolution, colour and contrast, in combination with 3 x 1/3-inch Exmor CMOS Sensor system using ClearVid array for excellent low-light sensitivity. The HXR-NX5P can record stunning quality 1920 x 1080 images at 24Mbps (50i or 25p), as well as supporting 720/50p and Standard Definition recording.

The HXR-NX5P also features a GPS function which embeds GPS metadata when recording. Both the time and location can be displayed on playback, allowing media assets to be organised efficiently using the content management software supplied with the camcorder. This function is ideal for locating footage from specific geographical locations and displaying the information graphically using third-party mapping software.

Further adding to the functionality and versatility of the HXR-NX5P for professional users are a range of features such as HD/SD-SDI video output, XLR connectors for audio input, PCM audio recording, timecode functions, colour bar generator and viewfinder markers.

The Sony HXR-NX5P camcorder and HXR-FMU128 Flash Memory Unit are expected to be available in Asia Pacific from late January 2010.

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