Metro TV maybe 16 years old but it still has a start-up mentality. In fact, it’s this very attitude that has helped Metro TV build and own a unique niche in Indonesia’s crowded and competitive TV landscape.
Established in 2000, Metro TV took just nine short months to build a formidable TV network that focuses almost exclusively on news coverage from Indonesia as well as around the world in Bahasa Indonesia and English. It is also the only station in Indonesia to offer Mandarin news and soap operas.
Although most of Metro TV’s content is broadcast in Standard Definition, the station does offer HD streaming via its online channel.
Fast forward to 2016, and Metro TV still continues to be a leader in providing news content through its 53 transmission sites to millions of viewers across Indonesia.
Owned by Surya Paloh, one of Indonesia’s most innovative and successful media barons, Metro TV has always invested in its workforce through constant training as well as in the latest audio-visual equipment.
It went on a buying spree from 2012 right up to 2015 by acquiring an impressive line-up of Sony camcorders including the PMW-EX3, PMW-300K1, NX70P and NX30P, PVM-1741 and PVM-A170 OLED monitors as well as the entry-level XDS-1000 Professional Media Station.
One of the biggest acquisitions made by Metro TV was the Sony MCS-8M Switcher. It purchased 19 units to be housed in its growing fleet of SNG vehicles, OB vans and Flyaway units.
Says Trisilo Nugroho, Metro TV’s Technical Operation Manager: “The MCS-8M switcher is affordable, versatile and fast enough to deploy anytime, anywhere. It also scored highly in many aspects especially the built-in PiP feature (Picture-in-Picture) and its durability. Even with Indonesia’s high temperature environment, the MCS-8M never gave us any technical problems.”
Another key consideration when making the acquisitions was that all products were able to integrate with each other seamlessly and also with Metro TV’s existing equipment. This made crew training simpler and more efficient.
Besides acquiring Sony products, Metro TV is also progressively upgrading its productions to a file-based workflow using XDCAM™ as it recognises that this will help accelerate its journey into a digital and HD era.
Adds Trisilo: “Investing in the future is a big step. We turned to Sony not just for its quality products but its proven expertise in equipping a future-proof TV station. Sony and its dealer Galva provided crucial product insight and consultancy to make our decision for investing in the future a straightforward exercise.”