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Beyond Definition. Sony 4K. Now within your reach

Find us online or at level 5, Marina Bay Sands Singapore from 31 May to 3 June, for BCA 2016 and see how Sony continues to be a technology innovator, solutions provider and strategic business partner for the broadcast industry

4K Cinematography

At BCA 2016, Sony continues to accelerate the momentum to go Beyond Definition, showcasing our state of the art offering in the field of HD, 4K, HDR and HFR, and recent developments in IP Live production workflow for all aspects of content production from acquisition to archive. 

With the rising trend in the migration from HD to 4K, broadcasters welcome the new opportunities and huge advantage that allows new artistic scope and freedom to create stunning footage. Visitors can experience the comprehensive 4K ecosystem that Sony offers with the latest 4K professional A/V technologies displayed at Sony’s booth that joins the existing products and solutions for multiple applications in broadcast and production industries. This includes HD/4K/HDR cinematography production, news production, studio & live sports production including IP transmission, and archive digitization that targets at various verticals including education, corporate, house of worship and high-end sports. 

IP Live Ecosystem

Alongside the increasing demands for 4K content, broadcasters recognize the transformative benefits of IP for live production and embracing the operational advantages. For the past 15 years, Sony has been committed to implement IP technology at the core of the broadcast infrastructure. At BCA 2016, Sony will demonstrate how its IP Live Production System fosters IP-based interoperability and further industry mitigation to IP-based platform.  

Archive and Asset Management 

Sony continues to incorporate new technological advances into its optical disc archive systems, ensuring continued reliability for decades to come. Visitors to the booth will be able to experience how Sony’s workflow solutions solve dilemmas faced by media companies with growing libraries through its long-term and scalable technology. 

Join us for BCA 2016

“Sony continues to lead the way and broadcasters can definitely count on its track record of innovation and expertise to provide a full suite of production and post-production solutions to suit every budget,”  Mr. Hiroyuki Takahama, Assistant General Manager, Content Creation Solutions Marketing, Professional Solutions Company (PSAP), Sony Corporation of Hong Kong Limited. “Positioned at the forefront of the industry embracing new technology, Sony will continue to be the brand that provides a comprehensive suite of end-to-end 4K solutions, realizing stunning images and production efficiency without compromise.” 

Sony will be exhibiting at booth 5B4-01, Level 5, Marina Bay Sands Singapore. A press conference is also scheduled for 2.00pm SGT, 31 May in Room 4C, level 4 of Marina Bay Sands Singapore.   


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