Binh Dinh is on the rise. Located along Vietnam’s south central coast, this small province like many other provinces in Vietnam is enjoying the fruits of Vietnam’s economic growth. The gateway to Vietnam’s Central Highlands, Binh Dinh is home to 1.5 million people, and like almost everyone else in Vietnam, television is their dominant medium of entertainment and information.
In 1992, the state government merged Quy Nhon TV station and Binh Dinh Radio Station to form Binh Dinh Radio and Television Station (BTV). The new station had two important goals to fulfill: meet the diverse needs of its viewers in this coastal province and its vicinity, and act as a press agency to promote the policies of the Vietnamese Communist Party through a mix of news, cultural, art and entertainment programmes.
A long-time client of Sony, BTV airs content from Vietnam’s national broadcaster VTV, as well as produces its own range of programmes. Amongst the Sony products BTV has acquired over the years include a wide array of ENG cameras, switchers and monitors.
Says Nguyen Minh Phuong, Deputy Director at BTV on Sony’s partnership; ”Sony has helped BTV through the years, first with Standard Definition, and now with the transition from SD to HD.
“Sony’s quality speaks for itself but more importantly, the excellent after-sales and maintenance services offered by Sony gives us peace of mind knowing that with Sony products and their expertise, we are always in good hands.”
Although BTV is still producing many of its programmes in Standard Definition, the station like many other TV stations in Vietnam, has embraced High Definition, and is progressively making the upgrade to HD and an XDCAM workflow.
As such, a key consideration in BTV’s purchases is the ability to work both in SD and HD. Case in point is the MVS-3000A HD/SD Multi-format Switcher. As Nguyen explains: ”The 3000A’s flexible HD/SD configuration and its affordability were important factors in our decision.”
To meet the increased demand for locally produced content, especially in HD, BTV has invested in the latest Sony broadcast equipment.
The station acquired recently the PMW-400K XDCAM Camcorder and the PMW-300K2 XDCAM Camcorder.
The PMW-400K is an affordable 3x 2/3-inch CMOS high quality sensor broadcast camcorder that supports SD/HD 422 broadcast using MXF or XDCAM EX workflows with MP4 and AVI files. It also supports XAVC 10-bit HD 4:2:2 MXF file recordings.
While the PMW-300K2 XDCAM camcorder is equipped with three 1/2-inch Exmor™ Full-HD CMOS sensors, capable of delivering highquality images even in low-light environments. Ample support for interchangeable lens and a robust metal body further ensure that PMW-300K2 is suitable for a wide range of applications. Additionally, the PMW-300K2 offers a convenient remote-control and multi-camera
operation capability, which allows use with high-end camera systems.
Adds Nguyen on the benefits the latest Sony cameras bring to BTV’s inventory: “Our goal is to increase the quality of our programmes, grow our viewership numbers and make the transition from SD to HD. With the addition of our latest Sony cameras, BTV is confident of meeting all our objectives.”