India is all set for a new wave of television viewing. Thanks to India’s vibrant economy and a huge middle class with disposable income, a new generation of discerning TV viewers has emerged in India.
To cater to the evolving tastes of TV viewers across India, Sony has ramped up the offering at the Sony Media Technology Centre (SMTC) to include the class-leading 4K and HDR production technology for media professionals and aspiring filmmakers.
Situated in Mumbai, SMTC, which opened in 2011, is Sony’s first and only such facility in India, and the fourth in the world, preceded only by USA, UK & China. In just five years, SMTC has become the preferred destination to gain hands-on experience in HD and 3D content creation.
Now with the addition of 4K and HDR technology, media professionals can look forward to taking their story-telling capabilities to a new level.
The whole idea is to get media professionals in the country up to speed with the technology of the future.
Says Shinya Koshie, National Head, Professional Solution Division, Sony India: “Sony is delighted to take the technology innovation ahead by enhancing the Sony Media Technology Centre. With 4K and HDR becoming important tools in the broadcasting and filmmaking fields, SMTC will act as a great platform for aspiring filmmakers and industry professionals.”
Working in close association with Whistling Woods International (WWI), the SMTC will now offer expert guidance in 4K and HDR content creation from acquisition to post-production of content and also teach the entire pipeline of 4K live production, filmmaking and methodology.
With the enhanced facilities at SMTC, Sony also aims to provide training on 4K production for drama application, and push for XAVC to be the ‘de-facto’ format for 4K/HD acquisition.
A special emphasis at SMTC will be the 4K live production for the burgeoning sports industry which is already touted as India’s next big thing.
Training modules at SMTC will also focus on flexible, no-compromise production in 4K and HD quality. It will also include workshops modeled around seamless integration with existing HD and 4K workflow.
Forming the foundation for Sony’s 4K migration roadmap in India is the acclaimed Sony HDC-4300 4K/HD system camera with its revolutionary capabilities of shooting 2x 4K and 8x HD super slow motion.
SMTC will also organise seminars for 4K live production for sports, 4K cinematography cameras (F65/F55/F5) and OLED monitors for special training purposes.
With such premium technology and services on offer, the SMTC hopes its efforts will enhance the quality of production and aid in the overall development of the Indian entertainment and broadcasting industry towards the new 4K and HDR technology.