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September 15, 2017
Sony goes Beyond Definition at IBC 2017 focusing on Amazing Storytelling and New Advanced Media Operations

Sony goes Beyond Definition at IBC 2017 focusing on Amazing Storytelling and New Advanced Media Operations

Sony returns to IBC to assist media companies build their brands and audiences with the latest innovations in 4K, HDR, Cloud Operations and IP on show

Asia Pacific, 15 September 2017 SSony today revealed new solutions, technologies and operational approaches to empower media companies to tell amazing stories, putting impactful storytelling at the forefront of media production. Visitors to stand 13.A10 at IBC will be able to explore new innovations in High Dynamic Range (HDR) that embody Sony’s ‘Beyond Definition’ vision, including Sony’s first full-frame digital motion picture camera – VENICE – – in addition to advances in cloud, IP and archiving solutions.

“We’re fully committed to providing our customers with the best tools to deliver images that truly go ‘Beyond Definition’,” said Hiroyuki Takahama, Assistant General Manager, Content Creation Solutions Marketing, Professional Solutions Company (PSAP), Sony Corporation of Hong Kong Limited. “Sony is unique in its ability to offer pioneering technology alongside a range of services and expertise, all accessible through an array of dynamic business models that help storytellers take their productions to the next level. We want to make sure our customers aren’t just keeping up with the leaps forward driven by technology, but that they're very much at the forefront of business transformation, within the media production industry.”

Empowering amazing storytelling

Sony focuses on continuously evolving the HDR capabilities within its media production solutions to help content creators produce incredible images. Sony offers HDR system solutions, workflows and the widest choice of recording formats that deliver unprecedented flexibility in every HDR production. The latest development is Sony’s SR Live for HDR workflow, a straightforward system that enables an efficient workflow for simultaneous live production of 4K HDR, HD HDR and HD SDR. The system is capable of delivering high-quality content with images produced using the S-Log3 format and converted into the desired broadcast and distribution formats such as PQ and Hybrid Log-Gamma (HLG), using the HDRC-4000 HDR Production Converter Unit.

As the expanding need for HDR content continues, internet video platforms and professionals producing corporate or event content are paying more attention to the added value of HDR. They need to deliver content quickly without compromising on imaging expression and quality of content. Sony offers Instant HDR Workflow supporting HLG recording function for easy and instant file-based workflows whilst achieving the quality of HDR. This simple workflow enables the shooting, editing and viewing of HDR content in HLG, without the need for additional colour grading.
At IBC 2017, Sony is further enhancing its HDR capabilities to help empower storytellers. These enhancements include:

These enhancements include:

HLG Live

This year at IBC, Sony is adding “HLG Live” mode - production and capture in HLG - to its SR Live for HDR workflow. A straightforward HLG workflow is achieved from shooting to delivery, whilst content creatives enjoy the benefits of SR Live workflow, which produces HDR/SDR signals simultaneously. The final images created by HLG Live deliver high quality HDR images; the same as AIR (artistic intent rendering) matching HLG as it is delivered from the HDRC-4000 HDR Production Converter Unit. HLG Live mode will be available from September 2017 onwards.

PXW-Z450 V3.0 enhances HDR functionalities

The PXW-Z450 will support Instant HDR workflow. The updated version V3.0 firmware includes high-quality S-Log3 shooting and recording, ITU-R BT.2020 colour gamut support, and a function for recording 4K HDR and HD SDR videos onto a single S×S card at the same time. HLG Live output is also supported. The update will be available in December 2017.

Three new camcorders: XDCAM PXW-Z90, NXCAM HXR-NX80 and Handycam FDR-AX700

The new XDCAM PXW-Z90, NXCAM HXR-NX80 and Handycam FDR-AX700 camcorders feature the all-new stunning Autofocus performance with 273-point phase detection AF sensor and 4K1 HDR recording. Equipped with 1.0-type stacked Exmor RS image sensor, the camcorders are an optimal choice to a wide range of users from professionals to video enthusiasts. The new camcorders support Instant HDR workflows and enable users to produce breathtaking HDR content with minimum post-production to suit a range of content creation scenarios and applications. The three camcorders will be available later this year.

VENICE: Sony’s first full-frame digital motion picture camera

Officially unveiled on 6 September, VENICE is the next generation of Sony’s CineAlta camera system, designed to expand filmmaker’s creative freedom through large-format, full-frame image capture of filmic imagery with natural skin tones and expressive dark areas. The camera combines a newly developed 36x24mm full-frame sensor and is compatible with a wide range of lenses including anamorphic, Super 35mm and full-frame PL mount for a greater range of expressive freedom with shallow depth of field. A new colour management system and wide colour gamut gives users more control and greater freedom to work with images during grading and post-production. It is the film industry's first camera with a built-in 8-stage glass ND filter system, reducing the replacement work of the external ND filter and making the shooting progress efficient. VENICE will be available in February 2018.

UHC-8300, Sony’s first 8K System Camera with three 8K sensors

Sony today unveiled the UHC-8300, its first 8K camera to include 1.25-inch three 8K sensors, opening up the world of 8K as well as 8K capturing technology for 4K production and more. Its 8K (7680 x 4320) 120p capturing format delivers well balanced high-resolution footage with a deep depth of field and wide dynamic range, making it suitable for HDR footage for both S-Log3 and HLG, supporting ITU-R BT.2020 colour space. The camera supports IP connectivity and allows real-time cut out of an image from 8K to 4K.Further, it accommodates B4 mount 4K lenses with the B4 mount adaptor. The UHC-8300 offers the capability and flexibility to capture content with the desired resolution and range for each production, and is a leap forward in imaging technology. The UHC-8300 will be ready from October 2017 onwards.

Enabling advanced media operations

At IBC Sony will be showcasing how it assists customers to drive efficiencies in IP Live Production, cloud-based systems and archiving solutions. Together, these advanced media operations can help broadcasters increase productivity, reduce costs, and grow their audiences.

Through the development of its virtualized media services, Sony has become a positive industry disrupter in advanced media operations, encompassing greater IT connectivity, IP infrastructure and cloud-based workflows. Sony’s applications and services significantly improve media operations and workflow, and by focusing on automation and speed, Sony is taking the cost out of its customer’s workflows to help media companies do more with less.

Sony undertook this in two ways: managing the migration from an SDI hardware-based infrastructure to IP; and building applications and production platforms for cloud-based systems that not only reside in the cloud, but some of which were built there.

IP Live Production System

Sony continues to invest in interoperability by introducing ‘SMPTE ST 2110 in HD’ compliant products. Sony has also become a principle member of the Advanced Media Workflow Association (AMWA), and joins the board of directors. The new developments below will be available for visitors to explore at IBC 2017:available for visitors to explore at IBC 2017:

A new Camera Control Unit (CCU) is under development The CCU will support SMPTE ST 2110 in HD with video, returns, audio and Intercom signals over IP. The new CCU will be compatible with the HDC and HSC camera series. The CCU is being developed with a target availability from April 2018 onwards.
The Sony XVS-8000, XVS-7000 and XVS-6000 4K/IP Ready video switchers sit at the heart of IP Live production operations and will support SMPTE ST 2110 in HD with a v2.6 firmware update which will be available in April 2018.

Cloud-based systems

The following cloud production platforms and applications will be showcased at IBC 2017:

Media Backbone Hive, a production system ready for cloud, will be one of the solutions on display at this year’s show. The flexible, scalable production platform streamlines media operations, allowing content to be delivered in multiple formats across multiple platforms whilst supporting remote collaboration on a global scale.
XDCAM air, a cloud-based ENG subscription service designed to reduce speed-to-air time from shooting to post-production, harnesses the power of cloud computing and XDCAM. The XDCAM air service has just begun in the US and Europe, with version 1.5 available in 4th quarter of 2017. Modular APIs are planned to allow flexible response to customers’ need to interoperate with third party vendors system. Sony will continue to develop new features and workflows with XDCAM air, with plans to support content management, enhanced device control as well as NLE integration with future versions.

Media workflow and Archive Solutions

Sony will demonstrate the following innovations in archiving solutions at IBC 2017:

Media Backbone NavigatorX delivers easier, quicker and more efficient asset and workflow management. Designed to suit multiple workflow environments, it allows users to manage assets in a range of formats, with flexible options for production, archiving and workflow automation. Three new functions have been added for IBC 2017;
o Storyboard enables users to trim assets by viewing the low-resolution proxy video clips, adding them to simple timeline and saved as assets with their own metadata. The storyboard asset can also be exported as edit decision lists (EDL) to non-linear editing (NLE) systems.
o Searching for assets across multiple Media Backbone NavigatorX systems is now possible. Even for systems in remote locations, users can easily search for all assets at once and even preview the videos.
o The new workflow editing tool uses a simple drag-and-drop approach to create automated workflows. With no coding or scripting requirements or a need for specialised IT skill sets, users can create a workflow, test and deploy it within hours.

Optical Disc Archive Generation 2 provides a secured long-term archive based on Sony’s proven optical disc format. Rated with a 100-year shelf life longevity, it is designed to achieve 3.3TB on a single cartridge. The solution provides the ideal format for active archive systems and final disaster recovery masters. More than 50 developers and vendors are currently using Sony’s Optical Disc. Market adoption of Sony’s Optical Disc Archive technology has been steadily growing, with major broadcast stations in Japan and China recently having chosen Optical Disc Archive as their main archive system

Additional IBC 2017 announcements

During IBC Sony will showcase a number of additional solutions on its stand, further demonstrating its Beyond Definition vision:

New Generation of DWX series, Digital Wireless Microphone System The new generation, including the DWT-B03R – a small lightweight belt-pack transmitter which provides high sound quality with 1.2ms2 low audio latency as well as 148MHz3 wideband operation - and the DWR-R03 - 1U wideband 2-channel rack-mount receiver which includes Dante® interface for audio-over-IP networking, enhanced reliable operation by using a high dynamic range RF circuit and 4 diversity antenna operation. Also, new to the series is the BC-DWX1, a battery charger for DWT-B03R equipped with PoE (Power over Ethernet) capabilities & interlocking mechanism for easy storage and transportation. The new DWX series will be available in 2nd quarter of 2018.

Monitors’ firmware upgrade for the PVM-X550, PVM-A250/A170 and LMD-A240/A220/A170: the upgrades equip the monitors with the capabilities to support 4K and HDR production, adding higher dynamic range with high brightness mode to the PVM-X550 and wider colour gamut to the PVM-A/LMD-A series.
o The updates to the PVM-X550 4K OLED monitor optimise 4K colour grading, achieving over 180% in HDR Peak Luminance compared to the current version. The upgrade is available at the beginning of 2018.
o The update for PVM-A series and LMD-A series provides a wider colour gamut for accurate colour reproduction for the constantly evolving demands in 4K, cinematography and graphics applications. The update supports the ITU-R BT.2020 colour space and accepts one of Quad-link 2SI 3G-SDI signals. It also offers DCI-P3, S-Gamut3 / S-Gamut3.cine and Adobe RGB settings to utilise its wide colour gamut alongside proper EOTFs such as 2.6 gamma alongside S-Log3 (SDR) and S-Log2 (SDR). The update is available in September 2017.

The Sony press conference will take place on Friday, 15 September, and you may view it live via here
For more information on Sony’s offering at IBC, visit us at RAI, Amsterdam from 15 to 19 September.

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